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Oatly: A Shining Example of What an Entrepreneur Can Accomplish
Business Success Stories
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According to one recent study, plant-based foods are now available in about 53% of households in the United States. Roughly 35% of Americans say that they've consumed some type of plant-based food in the last year, and of that number, 90% say that would happily do so in the future. All told, searches on engines like Google for plant-based recipes are up an incredible 85% year-over-year - pointing to a trend that shows absolutely no signs of slowing down anytime soon. Statistics like these help highlight why Oatly - a company that bills itself as "the original oat milk company" - is so popular right now. But as an organization specializing in non-dairy beverages, it's safe to say that they were hardly an overnight success. Over 25 years ago, Oatly was little more than a niche startup specialized in alternatives to milk, ice cream, yogurt, cooking creams, and similar types of products. A few decades and one deal with Starbucks later and Oatly has transformed into a company with a $10 billion IPO. Oatly: The Story So Far Oat milk in general began life in the early 1990s after being developed by Rickard Oste, a food scientist and Lund University. He developed it after extensive research on the topics of lactose intolerance and sustainable food systems. Oatly bills itself as "the world's original and largest oat drink company," and when you consider the amount of success that it's had over the years, it's certainly hard to argue with that sentiment. Since 1994, they've exclusively focused on developing first-class expertise around all things oats. Oats are a global power crop with inherent properties suited for both sustainability and human health and, sensing the way things were shifting towards organizations with a more environmentally-friendly slant, it's clear that this decision was a good one. But when the product originally launched, it "languished" according to Oste. "Nobody wanted it," he was quoted as saying in an interview with The New Yorker. Still, he persisted. And it's a good thing that he did. Oatly is headquartered in Sweden. As a brand, its products are available in more than 20 different countries around the world. But it was a focus towards the United States that began to take hold nearly a decade ago that truly cemented the position it enjoys today. In an effort to get its products in front of as many people as possible, Oatly started with those who could advocate for them: baristas. In 2021, Oatly CEO Toni Petersson sent cases of a special "barista-edition" product to the trendiest coffee shops he could find in many major American cities.
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Tax and Financial Insights
by NR CPAs & Business Advisors
2026 IRS Mileage Rates: Key Updates and Insights
The IRS has rolled out the inflation-adjusted mileage rates for 2026, offering taxpayers an efficient way to claim deductions for vehicle-related expenses incurred for business, charity, medical, or moving purposes. These adjustments reflect the continued economic shifts impacting car operation costs.
Effective January 1, 2026, the new standard mileage rates are established as follows:
- Business Travel: Increased to 72.5 cents per mile, inclusive of a 35-cent-per-mile depreciation allocation. This marks a rise from the 70 cents per mile rate set for 2025
- Medical/Moving Purposes: Reduced slightly to 20.5 cents per mile, down from 21 cents in the previous year, reflecting the variable cost considerations.
- Charitable Contributions: Consistent at 14 cents per mile, a fixed rate unchanged for over a quarter-century.
As is typical, the business mileage rate considers the integral fixed and variable costs of automobile operation. Meanwhile, the medical and moving rates remain contingent on variable expenses as determined by the IRS study.
It is critical to note that the One Big Beautiful Bill Act (OBBBA) held firm on disallowing moving expense deductions except for specific cases within the Armed Forces and intelligence community, marking a substantial shift since 2017.
When engaging in charitable work, taxpayers might opt for a direct expense deduction over the per-mile method, covering gas and oil costs. However, comprehensive upkeep and insurance costs are non-deductible expenses.
Business Vehicle Use Considerations: Taxpayers can alternatively compute vehicle expenses using actual costs, which might benefit from shifting depreciation rules, particularly through bonuses and first-year advantages. Keep in mind, however, reverting from actual cost calculations to standard rates in subsequent years is restricted, particularly per vehicle protocol and when exceeding four vehicles in concurrent use.
Additionally, parking, tolls, and property taxes attributable to business can be deducted independently of the general rate, an often-overlooked advantage by many business owners.
Tax Strategies for Employers and Employees: Reimbursements based on the standard mileage framework, providing the right documentation is in place, remain tax-free for employees. Meanwhile, the elimination and continued prohibition of unreimbursed employee deductions continue, with particular exceptions offered to qualified personnel across specific occupations.
Opportunities for Self-employed Individuals: Entrepreneurs remain eligible for deductions on business-related vehicle use via Schedule C, with potential to account for business-use interest on auto loans.
Heavy SUVs and Deduction Advantages: Heavier vehicles exceeding 6,000 pounds but under 14,000 pounds open opportunities for substantial tax deductions through Section 179 and bonus depreciation avenues. The lifecycle of such a vehicle bears implications on recapturing initially claimed deductions, urging cautious tax planning.
For professional guidance on optimizing your vehicle-related tax deductions and understanding their implications on tax strategies, contact our office in Coral Gables, Florida, where expert advice and strategic insights are just a call away.
Educator's Deduction Reform: Key Changes Under OBBBA
The One Big Beautiful Bill Act (OBBBA) introduces significant enhancements for educators' tax deductions starting in 2026, offering both strategic opportunities and planning considerations for educators who qualify. With the reinstated itemized deduction for qualified unreimbursed expenses, educators have a broader spectrum of financial relief. This is complemented by the retention of the $350 above-the-line deduction, allowing educators to maximize their tax benefits by selectively allocating expenses between these avenues.
Understanding the nuances of these changes is crucial for educators and financial advisors alike. The dual-option deduction strategy can potentially enhance tax efficiency, thereby aligning with broader financial planning goals.
At NR CPAs & Business Advisors, based in Coral Gables, Florida, our expertise in tax preparation and planning provides invaluable support to educators navigating these changes. Our comprehensive approach, combined with personalized advice from our experienced team, ensures compliance and optimization in line with the latest tax legislations.
Given these updates, it is imperative to engage with seasoned professionals to fully leverage your deduction strategies. Contact us today to streamline your tax planning under OBBBA's new guidelines and maximize your deductions for upcoming tax years.
