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Finally, The COVID Relief Package Is Law
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Article Highlights Additional 2020 Recovery Rebates Paycheck Protection Program (PPP) Loans & Small Business Support Clarification of Tax Treatment of Covered Loan Forgiveness Expenses Business Meals Educator Expense Unemployment Assistance Earned Income Tax Credit (EITC) & Child Tax Credit (CTC) Cash Charitable Contributions for Non-Itemizers Cash Charitable Contributions for Itemizers Flexible Spending Arrangements Carryover Reduction in Medical Deduction AGI Floor Volunteer Firefighters and Emergency Medical Responders Benefits Education Credits Phaseouts Consolidated Discharge of Qualified Principal Residence Indebtedness Employer-Provided Educational Assistance Mortgage Insurance Premiums Nonbusiness Energy Credit 2-Wheeled Plug-In Electric Vehicle Credit Solar (REEP) Tax Credit Phaseout After several months of the Republicans and Democrats not being able to agree on additional COVID-related tax relief and other matters, as 2020 was coming to an end, horses were traded, and deals were made so that Congress could put together the much-needed legislation. The result is a nearly 5,600-page omnibus bill, the Consolidated Appropriations Act, 2021, Included in that legislation are the “COVID-Related Tax Relief Act of 2020” (COVIDTRA) and the “Taxpayer Certainty and Disaster Tax Relief Act of 2020”. The bill was signed by the President on December 27. This article provides an overview of the many tax provisions included in the legislation, including the 2nd round of economic impact payments, another round of targeted PPP loans for businesses, favorable tax treatment of expenses paid with forgiven loan proceeds, temporary expanded deduction for business meals, and modifications to charitable contributions—along with an excess of 30 new, altered, and extended tax provisions. Additional 2020 Recovery Rebates An additional round of economic impact payments (EIPs) is included in the legislation but the amount is substantially less than the first round, which was $1,200 per eligible adult and $500 per dependent child under age 17. This new round will be $600 per eligible adult and $600 per dependent child under 17. Also, eligible this time are the so-called mixed-status households, for example where one of the spouses is a noncitizen, which were previously excluded from receiving payments. Maximum Payment Amounts: Each eligible adult: $600 Married couple (both eligible) filing jointly: $1,200 Each dependent child under age 17: $600 Payment Phaseout – The payment is phased out by 5% of the taxpayer’s 2019 AGI that exceeds the filing status threshold. CREDIT PHASEOUT THRESHOLD Filing Status Threshold Unmarried Taxpayers (as well as Married Filing Separately) $75,000 Head of Household $112,500 Married Taxpayers Filing Joint & SS $150,000 Payment Due Date - Although the Act includes a January 15, 2021 deadline for advance payments to be made, President Trump’s delay in signing the bill may delay the payments. No Social Security Number - In general, taxpayers without an eligible Social Security number are not eligible for the payment. However, married taxpayers filing jointly, and otherwise eligible, where one spouse has a Social Security Number and one spouse does not are eligible for a payment of $600, in addition to $600 per child under age 17 with a Social Security Number. Deceased Taxpayers – There was considerable confusion related to the first round when the IRS issued EIPs to deceased individuals. This time around they have specified that anyone that was deceased before January 1, 2020 is not eligible for an EIP. The payments will be treated as a refundable 2020 tax credit and reconciled to the correct amount on the 2020 return. Any excess payment will not be required to be repaid and if the payment was less than qualified for, the difference will be paid as a refundable credit when the 2020 return is filed. Paycheck Protection Program (PPP) Loans & Small Business Support The legislation includes over $300 billion for first and second forgivable PPP loans. Unlike the prior loan program, this round will truly be limited to small businesses that incurred a loss of revenue. Eligibility is limited to: Businesses with 300 or fewer employees that have sustained a 25% revenue loss in any quarter of 2020 as compared with the same period in 2019. Small 501(c)(6) organizations that are not lobbying organizations and that have 150 employees or fewer, such as local chambers of commerce, economic development organizations, and tourism offices. Certain 501(c)(6) nonprofits and Destination Marketing Organizations with 300 or fewer employees that do not receive more than 15 percent of their revenue from lobbying. Local newspapers and T.V. and radio stations previously made ineligible by their affiliation with other stations. Forgivable Expenses – will be expanded to include covered (COVIDTRA Sec 304): Payroll costs – Including additional group insurance payments, including vision, dental, disability and life insurance. Operational Costs Property Damage Costs Supplier costs on existing contracts and purchase orders, including the cost for perishable goods at any time. Investments in facility modifications and personal protective equipment needed to operate safely and technology operations expenditures. The term ‘covered supplier cost’ - Means an expenditure made by an entity to a supplier of goods for the supply of goods that -• Are essential to the operations of the entity at the time at which the expenditure is made; and• Is made pursuant to a contract, order, or purchase order -o In effect at any time before the covered period oro With respect to perishable goods. The term ‘covered worker protection expenditure’— Means an operating or a capital expenditure to facilitate the adaptation of the business activities of an entity to comply with requirements established or guidance issued by Federal, State and local governments during the period beginning on March 1, 2020 and ending the date on which, the national emergency related to COVID-19 declared by the President expires. NOTE: The legislation includes a long list of examples of what does and does not apply. The term ‘covered operations expenditure’ - Means a payment for any business software or cloud computing service that facilitates business operations, product or service delivery, the processing, payment, or tracking of payroll expenses, human resources, sales and billing functions, or accounting or tracking of supplies, inventory, records and expenses. The term ‘covered property damage cost’ - means a cost related to property damage and vandalism or looting due to public disturbances that occurred during 2020 that was not covered by insurance or other compensation. Loan Size - Establishes a maximum loan size of 2.5 times the average monthly payroll costs, up to $2 million. Allows small businesses assigned to the industry NAICS code 72 (Accommodation and Food Services) to receive PPP second draw loans equal to 3.5 times their average monthly payroll costs in order to help these businesses combat onerous State and local restrictions. Maintains existing expansions in eligibility for businesses assigned to the industry NAICS code 72 (Accommodation and Food Services). Loan Forgiveness – Full loan forgiveness is available if the borrower spends at least 60% of the second draw on payroll costs over either an 8-week or 24-week period selected by the borrower. Simplified Loan Forgiveness - The loan forgiveness process is simplified for borrowers with PPP loans of $150,000 or less. (This means another version of the SBA’s loan forgiveness application form will be forthcoming.) Churches and Religious Organizations – Are eligible for loans and prevents future administrations from making them ineligible. Planned Parenthood – Is ineligible Set-Asides - $41 billion is set aside to ensure that smaller borrowers and under-served communities get the help they need, such as: Small businesses with 10 or fewer employees, Small community lenders, Independent live venue operators, including eligible independent movie theaters and museums, affected by COVID-19 stay-at-home orders. Clarification of Tax Treatment of Covered Loan Forgiveness Expenses The CARES Act provides that a recipient of a PPP loan may use the loan proceeds to pay payroll costs, certain employee benefits relating to healthcare, interest on mortgage obligations, rent, utilities, and interest on any other existing debt obligations. If a PPP loan recipient uses their PPP loan to pay those costs, they can have their loan forgiven in an amount equal to those costs. PPP loan forgiveness doesn't give rise to taxable income and the Code generally doesn't allow a taxpayer to deduct expenses that are paid with tax exempt income. The IRS had issued a ruling essentially saying that since businesses aren’t taxed on the proceeds of a forgiven PPP loan, the expenses aren’t deductible. However, members of Congress have been saying all along that was not the Congressional intent.
In a rebuttal to the IRS, Congress made it crystal clear in the Act that taxpayers whose PPP loans are forgiven are allowed deductions for otherwise deductible expenses paid with the proceeds of a PPP loan, and that the tax basis and other attributes of the borrower's assets will not be reduced as a result of the loan forgiveness. Business Meals The Tax Cuts and Jobs Act of 2017 (TCJA) eliminated the deduction for entertainment and curtailed the expense deduction for meals. In a very business friendly transitional guidance (Notice 2018-76) on the deductibility of business meals, the IRS announced that taxpayers generally may continue to deduct the food and beverage expenses associated with operating their trade or business. Under this notice, taxpayers may deduct 50% of an otherwise allowable business meal expense. Under Sec 210 of the Taxpayer Certainty and Disaster Tax Relief Act of 2020, for 2021 and 2022, taxpayers will be able to deduct 100% of business meal expenses where the food or beverages is provided by a restaurant, provided: The expense is an ordinary and necessary expense paid or incurred during the taxable year in carrying on any trade or business. The expense is not lavish or extravagant under the circumstances. The taxpayer, or an employee of the taxpayer, is present at the furnishing of the food or beverages. The food and beverages are provided to a current or potential business customer, client, consultant, or similar business contact. Final regulation 1.274-12(b)(3) defines “business associate” as a “person with whom the taxpayer could reasonably expect to engage or deal in the active conduct of the taxpayer's trade or business such as the taxpayer's customer, client, supplier, employee, agent, partner, or professional adviser, whether established or prospective. Educator Expense The Act specifies that the $250 above-the-line educator expense deduction shall include personal protective equipment (PPE), disinfectant, and other supplies used for the prevention of the spread of COVID-19 effective for expenditures after March 12, 2020. Unemployment Assistance All Federal supplemental unemployment insurance benefits, which had already expired or would end on December 31, 2020, will be extended through March 14, 2021. However, the supplemental amount will only be $300 per week instead of the $600 that the CARES Act authorized. Earned Income Tax Credit (EITC) & Child Tax Credit (CTC) These credits are based upon earned income. Because families may have had reduced income during 2020 that would adversely affect the amount of these credits, the legislation allows the 2019 earned income to be used to compute the credits for 2020. However, this affects the computation of the EITC and CTC only and does not affect the 2020 gross income for tax purposes. This is temporary for 2020 only. Cash Charitable Contributions for Non-Itemizers For 2020, the CARES Act allows non-itemizers to deduct $300 of cash contributions regardless of filing status. The Act of 2020 changes that for 2021 and allows an above-the-line deduction for cash contributions of $600 for joint filers and $300 for all other filing statuses. However, Congress is concerned that taxpayers will abuse this provision and added a 50% underpayment of tax penalty where the contribution cannot be properly documented. Cash Charitable Contributions for Itemizers For 2020 the 60% limit on cash contributions was suspended for 2020, thus allowing larger cash contributions during the COVID crisis. Under the Act the suspension of the 60% limit has been extended to 2021. Flexible Spending Arrangements Carryover Under current law cafeteria plans may only permit a carryover of unused amounts remaining in a health FSA as of the end of a plan year in an amount of no more than $550. The Act extends the carryover period to 12 months after the end of such plan year for unused benefits and contributions to health flexible spending and dependent care flexible spending arrangements for 2020 and 2021. An employer may also allow an employee who ceases to participate in the plan during calendar year 2020 or 2021 to continue to receive reimbursements from unused benefits or contributions through the end of the plan year in which the employee’s participation ceased, including any extended grace period. Reduction in Medical Deduction AGI Floor The medical deduction AGI threshold was scheduled to increase to 10% beginning in 2020. The Act makes the 7.5% threshold permanent. Volunteer Firefighters and Emergency Medical Responders Benefits Under prior law, for tax years beginning in 2020, for any member of a "qualified volunteer emergency response organization," gross income excluded certain state or local tax relief provided for performing volunteer emergency response services or any payments provided by state or local governments on account of performing volunteer emergency response services. The Act makes this exclusion permanent. (IRC 139B as amended by Act Sec. 103). Education Credits Phaseouts Consolidated Under prior law the American Opportunity Tax Credit (AOTC) and the Lifetime Learning Credit (LLC) each had a different phaseout range. The Act replaces the dual phaseouts with a single one that applies to both credits. This increases the AGI at which the LLC phaseout begins which allow more individuals to qualify for the LLC. Effective for years after December 31, 2020. The phaseout ranges will not be adjusted for inflation in future years. Filing Status Phaseout Range Unmarried Filing Status $80,000 – $90,000 Joint Filing Status $160,000 - $180,000 Married Separate No Credit Allowed Discharge of Qualified Principal Residence Indebtedness For several years going back to 2008 taxpayers have been able to exclude from income up $2 Million, $1 Million for Married Filing Separate taxpayers, of home debt forgiveness income from their income. This provision has been previously extended and was scheduled to sunset after 2020. Because so many homeowners are behind in their home mortgage and property tax payments and may lose their homes, the Act extends the provision through 2025 but reduces the maximum exclusion for years after 2020 to $750,000 ($375,000 MFS) Employer-Provided Educational Assistance Educational assistance provided under an employer's qualified educational assistance program, up to an annual maximum of $5,250, is excluded from the employee’s income. The CARES Act expanded the definition of expenses to include employer payments of the employee’s student loan debt. But this special allowance was only available for payments made between March 27, 2020 through December 31, 2020. The Act extends the exclusion for loan repayments made through 2025. Mortgage Insurance Premiums For tax years 2007 through 2020 taxpayers could deduct as an itemized deduction the cost of premiums for mortgage insurance paid in connection with acquisition debt on a qualified personal residence. The deductible amount of the premiums phases out ratably by 10% for each $1,000 by which the taxpayer’s AGI exceeds $100,000 (10% for each $500 by which a married separate taxpayer’s AGI exceeds $50,000). If AGI is over $109,000 ($54,500 MFS), the deduction is totally phased out. The Act extends this provision for one year through 2021. Nonbusiness Energy Credit Since 2006 taxpayers have been able to claim a credit for making qualifying energy saving improvements to their existing homes. The dollar limits and credit percentages have been modified several times since the credit first became available. The credit of 10% of the amounts paid or incurred by the taxpayer for qualified energy improvements to the building envelope (windows, doors, skylights, and roofs) of principal residences ranges from $50 to $300 for energy-efficient property including furnaces, boilers, biomass stoves, heat pumps, water heaters, central air conditioners, and circulating fans, and is subject to a lifetime cap of $500. The Act extends this credit through 2021. 2-Wheeled Plug-In Electric Vehicle Credit The Code provides a 10% credit for highway-capable, two-wheeled plug-in electric vehicles (capped at $2,500). Battery capacity within the vehicles must be greater than or equal to 2.5 kilowatt-hours. The Act extends this credit for one year so that it applies to property placed in service through 2021. Solar (REEP) Tax Credit Phaseout Under pre-Act law, individual taxpayers were allowed a personal tax credit, known as the residential energy efficient property (REEP) credit, equal to the applicable percentages of expenditures for qualified solar electric property, qualified solar water heating property, qualified fuel cell property, qualified small wind energy property, and qualified geothermal heat pump property. The Act extends the credit phaseout for two years as illustrated in the table. SOLAR CREDIT RATE PHASEOUT Applicable Year Prior Law New Law Thru 2019 30% 30% 2020 26% 26% 2021 22% 26% 2022 -0- 26% 2023 -0- 22% 2024 -0- -0- If you have questions about how this COVID-19 tax legislation might apply in your situation, please give this office a call.
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Tax and Financial Insights
by NR CPAs & Business Advisors
Business Consulting for Restaurants
Business advisory services work by connecting your company with an experienced advisor who reviews your financial position, operations, and goals, then provides ongoing strategic guidance to help you make better decisions. Unlike project-based consulting, advisory is a continuous relationship where your advisor becomes a trusted partner who helps you see around corners and stay ahead of problems. Below, we cover exactly what advisory services include, how the process works from start to finish, what separates advisory from consulting, who benefits the most, and how to choose the right advisory firm for your business.
What Are Business Advisory Services and How Do They Work?
Business advisory services are professional guidance and support that help companies improve financial performance, strengthen operations, and make better long-term decisions. They work through a structured process that starts with a deep review of your business, followed by ongoing advice, planning, and problem-solving that evolves as your company grows.
The advisory relationship is different from a one-time engagement. Your advisor gets to know your business from the inside out and stays involved over months or years, which means they can spot problems early and help you act before small issues become expensive ones. According to a landmark study by the Business Development Bank of Canada (BDC) that analyzed fiscal data from nearly 4,000 companies through Statistics Canada, businesses with advisory support saw their sales grow 66.8% in the first three years, compared to just 22.9% growth in the three years before advisory was in place.
The advisory market is growing fast because more business owners are recognizing this value. According to Verified Market Research, the global business advisory services market was valued at $25 billion in 2024 and is projected to reach $50 billion by 2032, growing at an 8% annual rate. Much of that growth is coming from small and mid-size companies that want experienced business advisory guidance without hiring full-time executives.
What Do Business Advisory Services Do?
Business advisory services do several things at once. They analyze your company's current financial and operational health, identify gaps and opportunities, develop a plan to address them, and then guide you through the execution of that plan. The advisor works alongside you and your leadership team as a strategic partner, not just a hired expert who shows up for a meeting and disappears.
The scope usually covers financial advisory, which includes cash flow management, budgeting, forecasting, and financial reporting. It also covers strategic planning, which means helping you set long-term goals, evaluate growth opportunities, and decide where to invest resources. Many advisory engagements also include operational improvements, risk management, and tax strategy. According to the 2024 CPA.com and AICPA Client Advisory Services Benchmark Survey, CPA firms that offer CFO-level and business insights advisory services earn more than 30% higher monthly recurring revenue than firms that only handle traditional compliance work. That premium exists because clients get significantly more value from ongoing advisory than from basic accounting alone.
We see this in practice every day. The business owner who only has a CPA for tax filing is flying with limited instruments. The owner who also has an advisor watching the full financial picture has a much better view of what is coming and what to do about it. Strong virtual CFO support often serves as the backbone of a broader advisory relationship.
What Are the Types of Business Advisory Services?
The types of business advisory services are financial advisory, strategic advisory, operational advisory, tax advisory, and technology advisory. Each type focuses on a different part of the business, and most growing companies benefit from more than one at different stages.
Financial advisory is the most common type for small businesses. It covers cash flow forecasting, financial statement analysis, budgeting, and capital planning. According to a U.S. Bank study widely cited in small business research, 82% of businesses that fail do so because of poor cash flow management. Financial advisory directly addresses that risk by giving you clear visibility into your money and a plan for how to manage it.
Strategic advisory focuses on the big decisions, like whether to expand into a new market, launch a new product, restructure the business, or prepare for a sale. Operational advisory looks at how the business runs day to day, including processes, staffing, technology, and efficiency. Tax advisory helps you plan proactively to reduce your tax burden throughout the year, not just at filing time. We combine tax advisory with broader financial planning through our tax planning work, because the two are deeply connected.
Technology advisory has grown rapidly in the last two years. According to Mordor Intelligence, technology advisory is expanding at a 6.29% CAGR as businesses seek expertise in AI, cloud transformation, and cybersecurity. For small businesses, this usually means getting help choosing and implementing the right financial software, automating manual processes, and protecting sensitive data.
What Is the Difference Between Business Advisory and Consulting?
The difference between business advisory and consulting is that advisory is an ongoing, long-term relationship focused on strategic guidance, while consulting is a short-term, project-based engagement focused on solving a specific problem. An advisor stays with you over time and helps you think through decisions as they come up. A consultant comes in, solves one thing, and leaves.
Think of it this way: a consultant is a specialist you call when something is broken. An advisor is a partner who helps you keep things from breaking in the first place. Both are valuable, but they serve different needs. According to a 2025 analysis by Jane Gentry Consulting, businesses that invest in advisory services see a 24% increase in long-term profitability compared to businesses that rely only on project-based consulting engagements.
The engagement structure is different too. Consulting usually works on a fixed project fee with a defined start and end date. Advisory usually runs on a monthly retainer with no set end date, because the relationship evolves as the business grows. Many companies start with a consulting engagement to fix a specific problem and then move into an ongoing advisory relationship once they see the value of having a trusted partner involved in their decisions.
We offer both models. A business owner who needs a one-time financial assessment gets exactly that. An owner who wants continuous financial leadership and strategic guidance gets an ongoing advisory relationship through our consulting and advisory practice. The right choice depends on where you are and what you need right now.
Who Needs Business Advisory Services?
Business advisory services are needed by any company that has outgrown the ability of its owner or internal team to manage all the financial, strategic, and operational decisions on their own. That includes startups building their first financial systems, growing companies scaling past their current capacity, and established businesses facing major transitions like expansion, acquisition, or succession planning.
The data shows the need clearly. According to the 2025 Federal Reserve Small Business Credit Survey, 57% of small business owners say reaching customers and growing sales is their biggest operational challenge, and 75% cite rising costs as their top financial concern. Both of those problems are exactly the type of issues an experienced advisor helps solve, not just once, but continuously as conditions change. Many of the mistakes new owners make early on come from not having advisory support during the first critical years.
Yet very few small businesses actually have advisory support. The BDC study found that only 6% of small and medium-sized enterprises have an advisory board or external advisory relationship. The 94% that do not are leaving significant growth on the table. Among the businesses that do use advisory support, 86% say it has had a significant impact on their success. The gap between awareness and action is one of the biggest missed opportunities in small business today.
How Do Business Advisory Services Help Small Businesses?
Business advisory services help small businesses by giving them access to the same level of financial and strategic expertise that large companies have, without the cost of hiring full-time executives. For a small business, an advisor becomes the experienced voice in the room who has seen the problems before and knows what works.
The impact is measurable. According to the BDC study, businesses with advisory support had annual sales that were 24% higher and productivity that was 18% higher than comparable businesses without advisory support over a 10-year period. Those are not small differences. For a business doing $1 million in annual revenue, a 24% improvement means $240,000 in additional sales per year.
Advisors help small businesses in several specific ways. They create financial clarity by building budgets, cash flow forecasts, and performance dashboards that show the owner exactly where the business stands. They improve decision-making by providing an objective outside perspective on major choices. They reduce risk by identifying problems early and helping the owner address them before they become crises. And they build systems that scale, so the business can grow without falling apart. For new companies, startup advisory support during the first year or two often shapes the entire trajectory of the business.
What Does a Business Advisor Do on a Daily Basis?
A business advisor reviews financial reports, analyzes performance data, monitors cash flow, evaluates key decisions, communicates with the leadership team, and develops strategies that keep the business moving toward its goals. The daily work depends on the type of advisory engagement and the stage of the business, but the core activity is always the same: helping the owner make better, faster, more informed decisions.
In a typical month, an advisor might review the financial statements and flag anything unusual, update the cash flow forecast based on current conditions, analyze a potential hire or investment to see whether the numbers support it, prepare for a meeting with the owner to discuss the next quarter's priorities, and follow up on action items from the previous meeting. The advisor is not running the business day to day. They are providing the financial and strategic intelligence that helps the owner run it better.
According to the 2024 CPA.com and AICPA Benchmark Survey, CPA firms with a formal advisory business plan report nearly $10,000 more in median average annual client revenue per relationship. That premium reflects the depth of work advisory clients receive compared to compliance-only clients. Accurate financial statements form the foundation that makes all of this advisor analysis possible.
Is Advisory Better Than Audit?
Advisory is not better or worse than audit because the two serve completely different purposes. Audit verifies that your financial records are accurate and comply with accounting standards. Advisory uses those financial records to help you make better business decisions. Most businesses need some form of both, but advisory is the one that directly improves performance and growth.
Audit is backward-looking. It tells you whether last year's numbers were correct. Advisory is forward-looking. It tells you what to do with the numbers to build a better next year. According to the CPA.com Benchmark Survey, CAS-related advisory revenue across CPA firms is expected to double over the next three years, while traditional audit and compliance revenue is growing at a much slower rate. The shift reflects what business owners are voting for with their dollars: they want help making decisions, not just verifying past records.
That said, audit has an important role. Lenders, investors, and regulators often require audited financial statements. If your business is seeking funding, going through due diligence, or operating in a regulated industry, you may need an audit in addition to advisory services. The best advisory relationships are built on top of clean, accurate financial data, which is exactly what a well-run audit or financial review produces.
How the Business Advisory Process Works Step by Step
The business advisory process works through five main steps: discovery, assessment, strategy development, implementation support, and ongoing review. Each step builds on the one before it, and the best advisory relationships cycle through these steps continuously as the business evolves.
Step 1: Discovery
Discovery is the first conversation between the advisor and the business owner. The goal is to understand the business at a high level, including what it does, how it makes money, what challenges it faces, and what the owner wants to accomplish. This step usually takes one or two meetings and sets the foundation for everything that follows. A good advisor asks more questions than they answer during discovery, because the quality of the advice depends on the quality of the information.
Step 2: Assessment
Assessment is the deep dive. The advisor reviews financial statements, tax records, cash flow history, operational data, and any other relevant information. They may interview key team members, review contracts, and analyze the competitive landscape. The goal is to develop a clear, data-driven picture of where the business stands today. According to Market Growth Reports, over 4.2 million businesses globally engaged advisory services in some form in 2024, and the assessment phase is where most of the long-term value gets created because it reveals problems and opportunities the owner did not know existed.
Step 3: Strategy Development
Strategy development is where the advisor builds a plan based on what the assessment revealed. This might include a financial forecast, a cash flow management plan, a growth strategy, a tax reduction plan, or an operational improvement roadmap. The plan is specific to the business and includes clear priorities, timelines, and measurable goals. Good strategic planning at this stage turns raw data into an actionable direction the owner can follow with confidence.
Step 4: Implementation Support
Implementation support is where the advisor helps the business put the plan into action. This might mean setting up new financial systems, restructuring the budget, negotiating with vendors, hiring key positions, or restructuring debt. The advisor does not do all the work themselves. They guide the owner and team through the execution and help remove obstacles along the way. According to Gitnux consulting industry data, project overrun rates in consulting average around 18%, which is why experienced advisory support during implementation keeps projects on schedule and on budget.
Step 5: Ongoing Review
Ongoing review is what makes advisory different from a one-time engagement. The advisor meets with the owner regularly, usually monthly or quarterly, to review results, adjust the plan based on new information, and address new challenges or opportunities as they arise. This continuous loop is what produces the compounding returns that the BDC study documented. Businesses do not improve once and stay improved forever. They need continuous attention, and that is what advisory provides.
What to Look for in a Business Advisory Firm
When choosing a business advisory firm, look for relevant industry experience, licensed credentials like CPA or Enrolled Agent designations, a track record of measurable client results, a clear engagement structure, and strong communication habits. The right firm will feel like a partner from the first conversation, not like a salesperson trying to close a deal.
Credentials matter because advisory work touches sensitive financial and legal territory. A CPA or Enrolled Agent has passed rigorous licensing requirements and is held to professional ethical standards. According to Gitnux consulting industry research, about 80% of consulting and advisory business comes from repeat clients, which means the firms with the best reputations earn loyalty through results, not marketing.
Communication is the most underrated factor. A brilliant advisor who does not communicate clearly or respond promptly is not much help when you are facing a time-sensitive decision. Ask prospective firms how often they meet with clients, how quickly they respond to questions, and what their reporting cadence looks like. For growing businesses that are just getting off the ground, the right business structure set up early makes the advisory relationship smoother from the start.
Types of Business Advisory Services Compared
Advisory TypeWhat It CoversBest ForTypical EngagementFinancial AdvisoryCash flow, budgets, forecasting, capital planningBusinesses with cash flow gaps or growth plansMonthly retainer, ongoingStrategic AdvisoryGrowth strategy, market positioning, major decisionsCompanies at inflection points or planning expansionQuarterly reviews, ongoingTax AdvisoryYear-round tax planning, entity optimization, complianceBusinesses overpaying taxes or facing IRS issuesMonthly or quarterly, ongoingOperational AdvisoryProcesses, staffing, technology, efficiencyCompanies with high costs or workflow problemsProject-based or retainerTechnology AdvisorySoftware selection, automation, cybersecurity, AIBusinesses modernizing systems or adding toolsProject-based, then periodic review
Sources: Verified Market Research business advisory market analysis, Mordor Intelligence consulting market report, 2024 CPA.com and AICPA Client Advisory Services Benchmark Survey, Business Development Bank of Canada advisory board study.
How Advisory Services Deliver Measurable Results
Advisory services deliver measurable results by creating financial clarity, improving decision speed, reducing expensive mistakes, and building systems that compound over time. The improvements show up in real numbers: higher revenue, better margins, stronger cash flow, and lower risk.
The BDC study provides some of the most rigorous evidence available. Companies that added advisory support saw productivity increase by an average of 5.9% in the first three years, compared to 3.2% growth in the three years before advisory was in place. Sales growth nearly tripled, jumping from 22.9% to 66.8% in the same comparison period. These are not theoretical projections. They are measured outcomes from a study that used Statistics Canada fiscal data to compare real companies.
The returns come from small improvements that add up over time. A 2% improvement in gross margin on $2 million in revenue adds $40,000 per year to the bottom line. A $50,000 tax savings identified through proactive planning adds that much directly to cash reserves. Avoiding a single $30,000 mistake that an experienced advisor saw coming pays for the advisory engagement itself. In Miami and across the country, we watch these improvements stack up for our clients year after year.
According to the 2024 CPA.com Benchmark Survey, CPA firms with formal advisory practices report that their advisory clients generate nearly $10,000 more in median annual revenue per client relationship than compliance-only clients. That gap exists because advisory clients are getting deeper, more valuable work, and they keep coming back because the results justify the investment. A strong foundation in small business consulting often serves as the starting point that leads into a longer advisory relationship.
At every stage, the quality of the advisory engagement depends on having the right people involved and a clear plan for measuring progress.
Frequently Asked Questions
Do I Need a CPA for Business Advisory Services?
You do not always need a CPA for business advisory services, but working with a CPA provides significant advantages. A CPA has passed rigorous licensing exams, meets continuing education requirements, and is held to strict ethical standards by state boards. For any advisory work that involves financial statements, tax strategy, or compliance, a CPA brings a level of credibility and expertise that unlicensed advisors cannot match. According to the AICPA, CPA firms offering advisory services have seen 17% year-over-year revenue growth in this category, which reflects rising demand from clients who want licensed professionals guiding their finances.
How Long Do Advisory Engagements Last?
Advisory engagements typically last 12 months or longer because the advisory model is built on an ongoing relationship, not a one-time project. Many advisory relationships continue for years, evolving as the business grows and new challenges emerge. According to Gitnux consulting industry data, about 80% of advisory and consulting business comes from repeat clients, which shows that businesses that experience good advisory support tend to keep it in place long term.
How Much Do Business Advisory Services Cost?
Business advisory services cost between $2,000 and $15,000 per month for most small businesses, depending on the scope and complexity of the engagement. Hourly advisory rates typically run $150 to $400 per hour. The cost reflects the depth of the advisor's involvement and the value the relationship produces. According to the CPA.com Benchmark Survey, advisory clients generate significantly more revenue for their businesses than the advisory fees cost, which is why the service continues to grow rapidly across the industry.
Can a Small Business Afford Advisory Services?
Yes, a small business can afford advisory services, and in many cases the cost of not having advisory support is higher than the fees. According to the BDC study, businesses with advisory support generated 24% higher annual sales over a 10-year period compared to similar businesses without advisory. Even at the lower end of the fee range, the improvements in cash flow, tax savings, and better decisions typically return several times the cost within the first year.
What Is the First Step to Getting Advisory Help?
The first step to getting advisory help is a discovery conversation with a qualified advisor. During this meeting, you share your business situation, goals, and challenges, and the advisor asks questions to understand your needs. Most reputable advisory firms offer the initial discovery call at no charge. By the end of the conversation, you should have a clear sense of whether the advisor understands your situation and can provide real value.
What Industries Benefit Most From Business Advisory Services?
The industries that benefit most from business advisory services are those with complex finances, heavy regulation, or fast-changing markets. According to Market Growth Reports, healthcare, financial services, technology, and professional services are the largest consumers of advisory. However, small businesses in every industry benefit because the core advisory functions, like cash flow management, tax planning, and growth strategy, apply across all sectors. Restaurant owners, contractors, retailers, and service businesses all see measurable improvement when they add experienced advisory support.
The Takeaway
Business advisory services work by giving you a knowledgeable, experienced partner who helps you see the full picture of your finances, operations, and growth potential. The process starts with a thorough assessment and turns into an ongoing relationship where your advisor helps you make better decisions, avoid costly mistakes, and build the systems your business needs to grow. The research is clear: businesses with advisory support outperform businesses without it by wide margins in sales, productivity, and long-term profitability.
If your business has reached a point where the decisions are getting bigger and the stakes are getting higher, advisory support can make a real difference. At NR CPAs & Business Advisors, we work with business owners across the country who want financial clarity, strategic direction, and a partner they can trust to help them grow.
Reach out to our team at (954) 231-6613 to start the conversation.
How Business Advisory Services Work
You should hire a business consultant when your business faces a problem too big or too specialized for your internal team to solve alone, or when you need an outside perspective on a major decision. The right time is usually when the cost of staying stuck is higher than the cost of bringing in expert help. Below, we cover the specific signs that tell you it is time, what a consultant actually does, the benefits you can expect, how to pick the right one, and how to get the most value from the engagement.
When Should You Hire a Business Consultant?
You should hire a business consultant when your company faces stagnant growth, operational strain, a major financial decision, or a challenge that your current team does not have the experience to solve. The trigger is usually a clear gap between where the business is and where it needs to be, combined with a lack of internal expertise or bandwidth to close that gap.
According to the U.S. Bureau of Labor Statistics, roughly 20.4% of small businesses fail within their first year, and 48.4% fail by their fifth year. Many of those failures trace back to problems a qualified consultant could have helped prevent or solve early on. The pattern we see most often is an owner who waits until the damage is already deep instead of bringing in help at the first sign of trouble.
Research from consulting industry analyst Kamyar Shah found that most small and mid-size business founders hire consultants six to nine months too late, after a revenue plateau has already cost them $300,000 to $800,000 in lost growth. The delay is rarely indecision. It is usually a misdiagnosis, where the owner treats symptoms like flat sales or team friction as temporary bumps instead of structural problems that need outside expertise. Experienced business consulting support can shorten the gap between the first warning sign and the right solution.
Your Revenue Has Stalled or Started Declining
A revenue stall that lasts two or more quarters is one of the clearest signals that outside help is needed. Harvard Business Review research found that 87% of companies experiencing stalled growth misdiagnose the root cause, which leads to wasted time and money on fixes that do not work.
Revenue stalls happen for many reasons. The market may have shifted, your pricing may no longer match the value you deliver, your sales process may have gaps, or a competitor may be eating into your share. The problem is that owners are often too close to the business to see the real cause. A consultant brings pattern recognition from working with dozens of other companies in similar situations and can usually identify the core issue faster than an internal team.
You Are Spending Too Much Time Working in the Business Instead of on It
If you are still approving every hire, reviewing every proposal, and handling customer problems yourself, you have become the bottleneck. This is common for founders who built the business from scratch. The habits that got the company to $1 million in revenue are often the same habits that keep it stuck there.
Founder-reliant businesses also carry a hidden cost. According to industry valuation research, businesses that depend heavily on the owner sell at a 20% to 30% discount compared to businesses with strong management teams and documented systems. A consultant can help you build the structure, delegation framework, and processes that free you up to focus on growth instead of daily operations. Strong strategic planning often starts with this exact shift.
How Do I Know If I Need a Business Consultant?
You know you need a business consultant when you have a specific problem you have tried to solve internally without success, a major decision that carries significant financial risk, a skill gap your team cannot fill, or growth that has outpaced your current systems. If any of these describe your situation, outside expertise will almost always produce a better and faster outcome than continuing to struggle through it alone.
According to a 2025 Federal Reserve Small Business Credit Survey, 57% of small business owners cite difficulty reaching customers and growing sales as their top operational challenge. Another 75% report rising costs as their primary financial concern. Both of those problems sit squarely in the space where a good consultant delivers the most value.
The simplest test is this: if the cost of the problem is larger than the cost of hiring help, it is time to hire. A $10,000 consulting engagement that saves $50,000 in wasted spending or unlocks $100,000 in new revenue is one of the best investments a business owner can make.
What Does a Business Consultant Actually Do?
A business consultant analyzes your company, identifies the highest-impact problems and opportunities, recommends specific actions, and often helps you carry out the changes. The consultant brings expertise your team lacks, an objective view free from internal politics, and proven frameworks that compress the time it takes to reach a solution.
The work varies by specialty. A financial consultant might rebuild your cash flow forecast and find tax savings. An operations consultant might map your current workflows, remove bottlenecks, and help you implement new tools. A strategy consultant might evaluate your market position and help you decide whether to expand, pivot, or double down.
What separates a good consultant from a mediocre one is follow-through. The best consultants do not just hand over a report. They work alongside your team to make the changes stick, train your people on the new systems, and document decisions so the value remains long after the engagement ends. According to data compiled by Gitnux in their 2026 Consulting Industry Statistics report, about 80% of consulting business comes from repeat clients, which tells you that companies who experience real results come back for more.
What Are the Stages of Consulting?
The stages of consulting are entry, diagnosis, planning, implementation, evaluation, knowledge transfer, and closure. This seven-step sequence is the standard engagement model used by professional consulting firms, and each step builds on the one before it.
Entry is the initial conversation where the consultant and client explore fit, scope the project, and agree on objectives. Diagnosis is the deep analysis phase where the consultant gathers data, interviews team members, and identifies the real problem. Planning is where the solution gets designed. Implementation puts the plan into action. Evaluation measures whether the changes worked. Knowledge transfer makes sure your team can sustain the improvements after the consultant leaves. Closure wraps up the engagement and often sets the stage for future work.
Skipping any stage usually weakens the final result. The most common mistake is rushing past diagnosis and jumping straight to solutions. A clear financial picture during the diagnosis phase gives both the consultant and the owner a shared foundation of facts to build on.
What Are the 4 Phases of Consulting?
The 4 phases of consulting are assessment, recommendation, implementation, and review. This simplified model captures the core of what every consulting engagement does, regardless of size or specialty.
Assessment is the fact-finding phase. The consultant reviews data, talks to key people, and develops a clear picture of what is happening and why. Recommendation is the strategy phase, where the consultant presents a plan based on the assessment. Implementation is where the work happens. Review measures the results and determines whether the engagement delivered on its objectives. According to Gitnux consulting industry data, project overrun rates in consulting average around 18%, which is why clear phase boundaries and milestones matter so much for keeping engagements on track and on budget.
What Are the Benefits of Hiring a Business Consultant?
The benefits of hiring a business consultant are faster problem resolution, access to specialized expertise, an objective outside perspective, improved operational efficiency, and better financial decision-making. A good consultant pays for the engagement through measurable improvements in revenue, margin, or operational performance.
According to a 2022 study by Consulting Magazine, businesses that hired outside consultants reported a 27% improvement in operational efficiency within 12 months. That kind of improvement translates directly into lower costs, higher output, and more profit. The gains usually come from things the internal team was too close to see, like redundant processes, mispriced services, or misallocated resources.
There is also a speed advantage. A consultant who has solved the same problem for other companies can reach a solution in weeks that would take an internal team months or years of trial and error. According to Deloitte research, companies that align their talent with their strategy see a 33% lift in productivity. A consultant helps make that alignment happen faster. We see this often with virtual CFO engagements, where outside financial leadership produces immediate clarity and better decisions for the business.
Can a Small Business Afford a Consultant?
Yes, a small business can afford a consultant, and in many cases, a small business cannot afford not to hire one. The consulting industry has evolved well beyond the old model where only large corporations could access outside expertise. Today, fractional consultants, project-based engagements, and hourly advisory models make professional consulting accessible to businesses of all sizes.
According to Mordor Intelligence, small and medium-sized enterprises are advancing at the fastest growth rate (6.71% CAGR) in the consulting market, specifically because fractional and project-based models have made consulting affordable for smaller companies. A defined, project-based engagement that solves one specific problem can run a few thousand dollars and still produce a return many times larger than the fee.
The real question is not whether you can afford the fee but whether the problem you are trying to solve is costing you more than the fee would. If declining revenue is costing you $10,000 a month and a consultant can fix the root cause for $8,000, that is a decision that pays for itself before the invoice is even due. A deeper look at consulting costs can help you set the right budget for your situation.
What Are the 4 Principles of Consulting?
The 4 principles of consulting are independence, confidentiality, objectivity, and competence. These form the ethical foundation of professional consulting and are reflected in the codes of conduct used by bodies like the Institute of Management Consultants USA.
Independence means the consultant gives advice free from conflicts of interest. They are not selling a product you must buy, and they are not tied to the outcome in a way that biases their recommendation. Confidentiality means everything they learn about your business stays private. Objectivity means the advice is based on data and analysis, not on what you want to hear. Competence means the consultant actually has the skills to do the work and is honest about the limits of their expertise.
These principles matter because you are letting an outsider see the inner workings of your company, including the parts that are not going well. Trust is the foundation of the relationship. According to a 2025 survey of small business owners cited in consulting industry research, 64% say trust in the consultant is the single most important factor in choosing who to work with, ranking above price, brand, or credentials.
How to Choose the Right Business Consultant
Choosing the right business consultant comes down to five things: expertise fit, references, communication style, fee structure, and chemistry. Getting this decision right matters because the wrong consultant wastes time and money, while the right one can change the trajectory of the business.
Expertise fit means the consultant has done the exact kind of work you need, ideally for businesses similar to yours. A consultant who has helped restaurants improve margins is more valuable to a restaurant owner than one who has worked only with tech companies. References give you the real story. Talk to two or three former clients and ask about results, responsiveness, and whether they would hire the consultant again.
Communication style is often overlooked but makes a big difference in practice. Some consultants are very directive, while others work collaboratively alongside your team. Both can be effective, but the style needs to match what you are comfortable with. Fee structure should be clear and tied to specific deliverables when possible. Chemistry matters because consulting involves a lot of honest conversation. If the first few talks feel awkward, the engagement will probably feel that way too. For owners who are just getting started, the right business formation decisions early on often set the stage for productive consulting relationships later.
Is It Worth Hiring a Business Consultant for a Startup?
Yes, hiring a business consultant is worth it for a startup, especially during the first one to two years when the cost of mistakes is highest and the founder's time is most limited. Startups face a unique set of challenges, from entity selection and tax structure to cash flow planning and market positioning, that benefit enormously from experienced outside guidance.
According to a U.S. Bank study widely cited in small business research, 82% of small businesses that fail do so because of poor cash flow management. Startups are especially vulnerable because founders often focus on product development and sales while neglecting the financial systems that keep the business alive. A consultant who specializes in early-stage companies can set up those systems before cash flow becomes a crisis.
The numbers tell a clear story. According to Bureau of Labor Statistics data, 29% of startups fail specifically because they run out of cash. That failure rate drops significantly when founders bring in financial and operational expertise early. We work with startups through our startup advisory service, and the most common feedback we hear is that they wish they had started sooner.
Solid tax planning during the first year alone often saves more than the cost of the entire engagement. Setting up the right financial structure from day one gives the business a much stronger foundation for every decision that follows.
How Long Does a Business Consulting Engagement Last?
A business consulting engagement typically lasts between 4 weeks and 12 months, depending on the scope and complexity of the work. Short diagnostic or advisory projects usually run 4 to 8 weeks. Standard implementation projects take 3 to 6 months. Ongoing fractional executive or retainer engagements often last a year or more.
The length depends on what needs to get done. A focused project like a cash flow analysis or a market assessment can be completed in a few weeks. A broader engagement like restructuring operations, building a new financial reporting system, or preparing a company for sale takes longer because there are more moving parts and more people involved.
According to Gitnux consulting industry data, the average sales cycle for a new consulting engagement runs 3 to 6 months from first contact to signed agreement. Once the work starts, the most productive engagements have clear milestones and check-in points so both sides know whether progress is on track. Business owners in Miami and across the country who have been through the process before tend to move faster because they already know what to look for and what to expect.
Signs You Need a Business Consultant and What Type to Hire
Warning SignWhat It Usually MeansType of Consultant to ConsiderRevenue has stalled for 2+ quartersGrowth strategy or market fit issueStrategy consultantCash flow is tight despite strong salesFinancial systems or pricing problemsFinancial or CFO consultantHiring keeps going wrongWeak hiring process or cultural issuesHR or operations consultantMargins are shrinking year over yearCost structure or operational wasteOperations consultantPreparing to sell or raise capitalNeed clean financials and a growth storyFinancial consultant or M&A advisorLaunching a new product or marketNeed market validation and go-to-market planStrategy or marketing consultantOwner is doing everything personallyMissing delegation structure and systemsBusiness or operations consultant
Sources: U.S. Bureau of Labor Statistics business survival data, Harvard Business Review stalled-growth research, 2025 Federal Reserve Small Business Credit Survey, Kamyar Shah SMB consulting research, Deloitte talent and strategy study.
How to Get the Most Value From a Consulting Engagement
Getting the most value from a consulting engagement starts with clear scope, measurable goals, open access, follow-through on recommendations, and measurement at the end. Engagements that follow these five practices consistently deliver strong results. Engagements that skip them often disappoint, regardless of how good the consultant is.
Every successful consulting engagement starts with writing down exactly what the work will and will not cover before signing anything. Measurable goals mean agreeing on specific numbers or outcomes that define success. Open access means giving the consultant honest information and letting them talk to the people who do the work, not just the owner.
Follow-through is the most commonly missed step. Many engagements produce excellent recommendations that the client never acts on, and then the client wonders why nothing changed. According to consulting industry research, only about 40% of small business engagements include formal post-engagement measurement. Adding that single step is one of the highest-impact changes an owner can make. Owners who avoid the common startup mistakes early on tend to get better results from every outside engagement they invest in later.
Frequently Asked Questions
What Are the 7 C's of Consulting?
The 7 C's of consulting are Client, Clarify, Create, Change, Confirm, Continue, and Close. The framework comes from Mick Cope's book The Seven C's of Consulting and has been a standard consulting process model for more than two decades. Each C represents a phase of the engagement, from first contact with the client through project completion and ongoing relationship.
What Is the Difference Between a Business Consultant and a Business Coach?
The difference between a business consultant and a business coach is that a consultant diagnoses specific problems and delivers solutions, while a coach focuses on developing the owner's personal skills and leadership ability. A consultant solves a business problem. A coach develops the person running the business. Many business owners benefit from both at different stages, but the two roles serve different purposes.
Do Business Consultants Help With Financial Problems?
Yes, business consultants help with financial problems, and financial consulting is one of the most common reasons small businesses hire outside help. Financial consultants work on cash flow management, budgeting, forecasting, financial reporting, and cost reduction. According to the U.S. Bank study on small business failure, 82% of businesses that fail do so because of poor cash flow management, which makes financial consulting one of the highest-impact specialties.
What Are the Four Pillars of Consulting?
The four pillars of consulting are expertise, objectivity, methodology, and results. Expertise means the consultant brings deep knowledge the client does not have internally. Objectivity means the consultant sees the business without the blind spots that insiders carry. Methodology means the consultant follows a structured process rather than guessing. Results mean the engagement delivers measurable improvement. All four pillars must be present for a consulting engagement to succeed.
What Happens During the First Meeting With a Business Consultant?
During the first meeting with a business consultant, the consultant asks about your business, your challenges, your goals, and what you have already tried. The goal of the first meeting is to determine fit and scope, not to solve the problem on the spot. Many consultants offer the first meeting free of charge. By the end of it, you should have a clear sense of whether the consultant understands your situation and whether their approach matches your needs.
How Much Does a Small Business Consulting Engagement Cost?
A small business consulting engagement costs between $5,000 and $50,000 for a defined project, or $3,000 to $15,000 per month on retainer for ongoing advisory work. Hourly rates for experienced specialists typically run $150 to $400 per hour. According to 2025 consulting industry pricing surveys, well-scoped small business consulting engagements typically produce a 3 to 10 times return on the fees paid within the first year.
Putting It All Together
Knowing when to hire a business consultant is about recognizing when the cost of staying stuck is higher than the cost of getting help. The clearest signals are stalled revenue, operational strain, a major financial decision, or a growth phase that has outpaced your internal systems. The data is consistent across every study and industry report: businesses that bring in the right expertise at the right moment reach their goals faster, avoid expensive mistakes, and build the kind of operational discipline that supports long-term success.
If you are weighing whether outside expertise could help your business move forward, we would be glad to talk it through. At NR CPAs & Business Advisors, we work with small businesses and growing companies across the country to bring clarity, structure, and measurable results to the decisions that matter most.
Reach out to our team at (954) 231-6613 to start the conversation.
